The task of hiring your first marketer for your business can be daunting. Whether you are a budding start-up or an established company whose need for marketing has arisen now, business owners need to face the challenge head-on. Sarah, a Senior Consultant who works with companies making their first marketing hire discusses the considerations that businesses should make to get a great first-hire marketer.
Consider Seniority Level
Every business wants a do-er to steer their marketing efforts. This is especially true for start-ups. If you find yourself in such a situation, do not shy away from hiring a mid-management level. Adding such team members to your company ensure you get a team player who is happy to roll their sleeves up and get things done. Higher-level hires are typically used to managing a larger group of people rather than getting work done.
Related to the consideration above, is the company size the marketer is used to. If they come from a matrix/corporate structure, they might be able to adapt to the autonomy and the responsibility that comes with a role in a start-up. Haring a marketer who has been working with big businesses means it will take them … Read More