Pivoting from a primarily dine-in model to increased takeout offerings, COVID has accelerated Smashburger’s initiatives to make the model extra accessible to its attendees digitally, it reported.
Searching for to open up over 40 new Smashburger locations in 2021, the manufacturer unveiled new restaurant prototypes with a modern glimpse and really feel, and an emphasis on meals cues by making an open kitchen concept so buyers can see the culinary course of action. This new cafe model will offer a more approachable dining experience by means of travel up or virtual push thru, new cubby systems that will keep food stuff warm until finally shoppers generate up to retrieve their meals—creating a fully contactless experience and socially distanced outside location.
This includes reassessing the brand’s actual estate portfolio and concentrating on aggressively opening new stores in areas like Brooklyn, Chicago, New York and Washington D.C., Smashburger reported. Deploying a hub and spoke method, Smashburger said it is strategic real estate decisions by opening new dining places in higher-volume foot traffic spots, with a target on suburb spots.
In addition, it is revamping its cafe style and design and type, emphasizing an elevated eating knowledge with interiors celebrating just about every nearby metropolis.