A Designer of 20 Airbnbs Shares 4 Key Things Many New Hosts Forget


  • Jody Carmichael is a baker turned interior designer in the seashore town of Wilmington, North Carolina.
  • Carmichael, who started out decorating her own Airbnb condominium, has upgraded 20 holiday rentals.
  • She broke down 4 insider secrets to a 5-star listing, from window treatment plans to pillow assortment.

Jody Carmichael, a decorator in North Carolina, utilized to possess a bakery. Now she adds thrives to dwelling rooms as a substitute of building wedding day cakes.

Carmichael has designed and furnished just about 20 Airbnbs for purchasers in her hometown of Wilmington, North Carolina, a beachy retreat 90 minutes north of Myrtle Seashore. 

There are 1,500 short-expression rentals in the Wilmington area, up from 1,100 at the same time final year, according to the field info business AirDNA. The inflow of Airbnb hosts is not confined to Wilmington: Accessible listings strike a report higher of 1.5 million this year, in accordance to AirDNA.

Airbnb interior designer Jody Carmichael smiles at the camera in a closeup portrait. She has dark hair and is wearing a tube top with a blue flowered pattern.

Airbnb designer Jody Carmichael.

Jody Carmichael

Carmichael, 41, said she required to alert the flood of rookie hosts throughout the region from common decorating oversights and problems.   

Her encounter with Airbnbs started out in 2017, when she revamped a rental she and her husband bought even though their house was currently being renovated. Just after shifting back again to their residence, they outlined it on the quick-expression-rental system. 

Carmichael formerly worked as an interior designer at Ethan Allen for five yrs. She approached the planning of Airbnbs like any other home, as opposed to the purely affordable tactic she’d seen other hosts take.

As an alternative of locating the most affordable solutions, she sought out a high-quality mattress and high-finish bedding. It is the most important basic principle that nevertheless guides her initiatives.

“I actually am trying to create a place that I would want to live in,” she informed Insider. “Every little thing is a little something that I would really feel cozy in myself.” 

It can be been a gradual summer time for quite a few Airbnb hosts: Scheduling prices have fallen from historic highs, and analysts for the short-expression-rental current market predict hosts will have to contend with a more competitive landscape. 

Investing in excellent style assists shorter-phrase rentals weather conditions downturns and offseasons, Carmichael mentioned. When charges get slashed in all places, she additional, the nicest models stand out.

Carmichael shared her 4 keys to a well-built device.


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