Spring is a time of newness and the ideal time to expose a fresh look and space for Centered by Structure. For months, we’ve been tricky at function guiding the scenes on a rebranding of our design and style business, which has developed enormously more than the previous few many years. These days we’re thrilled to share a sneak peek of the improvements with you as we roll out updates our web site and communications in the coming weeks.
A New Search for Centered by Style
Going via a rebrand for Centered by Design and style was about staying equipped to elevate the seem of our branding to match the top quality of function we’ve been accomplishing as we’ve continued to expand the company, and to assist us rejoice how far we’ve arrive.
Any one who’s at any time produced or reimagined a brand name is aware how a great deal deep imagined goes into the approach. We worked to refine our type and intent by focusing on terms that define us, including:
- SOULFUL: A curated combine of classic and fashionable parts. We honor the record and architecture of properties and try out to restore them lovingly when attainable.
- TIMELESS: Complex, thoughtful and customized styles.
- Personalized SANCTUARY: How do you want to sense in your household? We support our clients determine that out.
- Household Helpful: A emphasis on significant effectiveness and home furniture that stands out up to major use.
As a result of this identity perform, we settled on our new tagline for Centered by Style: Timeless Interiors with Soul.
Our purpose is to create private sanctuary at home. Timeless interiors with soul that strike a equilibrium of sophisticated but livable a mix of old fulfills new.
Our unique symbol was based mostly on the color wheel. Though I however really like coloration, relocating to additional neutral shades in our rebrand was about honing our messaging close to the phrase “timeless.” Doing the job with our talented layout group at White + Salt, we preferred to develop a emblem that embodies the aesthetic we present to our clientele — a relaxed, livable, however subtle strategy to design and style.
Our New Lincoln Park Style Studio
The timing of our new look and branding is fantastic as we get all set to expose our all-new studio. We produced the massive announcement about our new studio previous February, and we are so close to finalizing renovations of this unbelievable space in Lincoln Park. (Browse far more about it listed here, and continue to be tuned for professional photographs and the closing reveal to appear!)
As inside designers, we’re applied to working on initiatives at all phases of completion, but we are further-enthusiastic to end this 1 and feel like the area in which we function, produce and collaborate (that doubles as a showpiece for Centered by Style) is at last concluded. We could not have place it all together without having the assistance of some of our incredible distributors and sponsors, which include:
Come Rejoice with Us!
In June, we’ll be inviting all our clientele and close friends to celebrate the new studio at a grand opening celebration. Be sure to indication up for our e-newsletter to get exceptional specifics and RSVP.
We appear ahead to web hosting clients and industry good friends in our room for conferences, style and cabinetry schooling and functions to come. You are always welcome to make an appointment to cease by!