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This year, 125 vendors are promoting everything from landscaping services to iron sculptures.

Paula Widholm, promotions manager of the event, said many local businesses rely on the show to connect with potential customers.

“The face-to-face marketing you get as a business owner trying to sell products or promote your business is very valuable,” Widholm said.

Though she has built long-standing relationships with exhibitors — several have been coming since the show’s first year — Widholm said there are many new faces at this year’s event. About 25% of the vendors are there for the first time.

Business owners Ken and Jackie Svoboda of Luxury Landscapes were at work Thursday, setting up their exhibit. Forming relationships with customers is their favorite part of the show, which runs through Sunday.

“We absolutely love showcasing what we can do,” Jackie Svoboda said. “Just visiting with customers … and hearing them say, ‘Wow, we love your booth. We want this in our backyard.’”